Assistant Manager, Marketing (Marketing Automation) – Vilnius, Lithuania

Are you a zealous all-around Marketing superstar with a passion for your work? Do you want to unleash your potential and deepen your knowledge of various marketing automation platforms? Are you interested in joining a globally diverse organization where our unique contributions are recognized and celebrated, allowing each of us to thrive? Then it’s time to join Western Union as an Assistant Manager, Marketing.

Western Union powers your pursuit.

In this role, you will be responsible for the implementation and quality assurance of the marketing campaigns and automated lifecycle journeys thru owned channels globally: email, SMS, app, and web.

Role Responsibilities

• Hands-on execution of campaigns via marketing automation platforms (Salesforce Marketing Cloud/ Braze).

• You will be building customer segments based on defined criteria, setting up, testing, and completing quality assurance for marketing campaigns.

• You are expected to promote best practices with regional and local marketing stakeholders.

• Drive resolutions to complex problems, and collaborate with cross-functional teams to investigate, solve, document, and build processes.

• Constantly explore process improvement opportunities to optimize campaign efficiency and quality.

Role Requirements

• A university degree in a relevant field.

• 3-5 years of experience in Marketing Automation, building/executing marketing campaigns (email/ SMS/ app/web).

• Being technology orientated and capable to work with multiple MarTech tools.

• Knowledge of HTML/SQL (preferably intermediate/advanced)

• Knowledge of scripting languages (e.g.JAVA script or similar), preferably intermediate/advanced

• Strong knowledge of Customer relationship management (CRM) campaign optimization and performance measurement techniques.

• An SFMC Email Specialist Certificate (if not in place, it is required to complete it after joining Western Union)

• The ability to manage and prioritize multiple projects and tasks independently.

• Strong analytical and problem-solving skills.

• Positive attitude, excellent communication skills, and stakeholder management abilities.

• Customer-centric thinking.

• Fluency in written and spoken English.

• Excellent MS Excel skills.

We make financial services accessible to humans everywhere. Join us for what’s next.

Western Union is positioned to become the world’s most accessible financial services company — transforming lives and communities. We’re a diverse and passionate customer-centric team of over 8,000 employees serving 200 countries and territories, reaching customers and receivers around the globe. More than moving money, we design easy-to-use products and services for our digital and physical financial ecosystem that help our customers move forward.

Just as we help our global customers prosper, we support our employees in achieving their professional aspirations. You’ll have plenty of opportunities to learn new skills and build a career, as well as receive a great compensation package. If you’re ready to help drive the future of financial services, it’s time for Western Union. Learn more about our purpose and people at https://careers.westernunion.com.

Salary

The monthly gross base salary range is 2283 – 3541 EUR. This range represents the anticipated low and high end of the salary for this position. This role is also eligible to receive an annual bonus that align with individual and company performance. Actual salaries will vary based on candidates' qualifications, skills, and competencies.

Benefits

You will also have access to short-term incentives, multiple health insurance options, accident and life insurance, and access to best-in-class development platforms, to name a few (https://careers.westernunion.com/global-benefits/). Please see the location-specific benefits below and note that your Recruiter may share additional role-specific benefits during your interview process or in an offer of employment.

Your Lithuania specific benefits include:

• Work from abroad possibility

• Extra days off

• Volunteering activities

• Discounts and special offers

• Referral program

We are passionate about diversity. Our commitment is to provide an inclusive culture that celebrates the unique backgrounds and perspectives of our global teams while reflecting the communities we serve. We do not discriminate based on race, color, national origin, religion, political affiliation, sex (including pregnancy), sexual orientation, gender identity, age, disability, marital status, or veteran status. The company will provide accommodation to applicants, including those with disabilities, during the recruitment process, following applicable laws.

#LI-LB1

#MARK_RX